This article serves as foundational reading in anticipation of John J. McAdam’s three-part presentation at AAUP 2016, entitled “Reimagining the University Press from Scratch.” Watch a webinar replay of Part 1 and make sure to attend Part 2 and Part 3, debuting in Philadelphia.
By John J. McAdam
At the Association of American University Presses‘ Annual Meeting on June 18, 2016, I will be facilitating an industry mastermind discussion on strengths, weaknesses, opportunities, and threats (SWOT) in scholarly publishing from a start-up business perspective. In particular, we’ll explore: “How has the publishing industry performed over time and in particular the scholarly/university press publishing segment?” By way of background, I thought it might be helpful to provide some of that data regarding the broader publishing industry in advance of the meeting to get the conversation started. Continue reading Publishing Industry Trends for Mastermind Discussion